Harmonising equity ownership.

Together with Sharesies, we champion businesses of all shapes and sizes.

More private businesses are opting for distributed ownership with the increase in equity financing, access to the private capital markets, and the growth of employee share ownership.

Our team are passionate about fostering a stronger community of shared business ownership and empowering business growth by streamlining equity management.

We help foster a culture of trust, collaboration and loyalty among founders, employees, and investors, creating a sense of harmony and multiplying success.

Giving companies confidence to grow.

We are here to encourage more investors to invest confidently.

In a world where private companies are the driving force behind economic growth, innovation, and job creation, we understand all business leaders' challenges: having the time to be effective in execution and having a committed team on the journey with you.

By attracting more investors and giving them more confidence in their investments, we will create more employment opportunities and higher wages, building a future pipeline of leadership talent, and contributing to the overall economic well-being of communities.

The board.

As a fast-growing company, acquired by Sharesies in April 2024, our Directors play a pivotal role in guiding us towards our mission.

Sonya is a creative powerhouse with expertise across technologies, global marketing and management. She is a co-founder, director and 3EO (co-CEO) of Shareises. Sonya is passionate about working with the Orchestra team to forge a shared vision for the growth of both brands across Sharesies.

Sonya Williams


Leighton is an experienced entrepreneur, a co-founder, director and 3EO (co-CEO) of Sharesies. Leighton brings deep expertise across financial services, and strategic alignment and expertise across Sharesies’ business-to-business offerings.

Leighton Roberts


Brooke is a co-founder, director and 3EO of Sharesies and mother of two. Brooke has a proven leadership record within businesses that have a positive impact on people, customers, communities, and the environment, including Sharesies. Brooke is also a Founder Representative on the Icehouse Ventures Board.

Brooke Roberts


Alison is the Chair of Sharesies board, Chair of Infratil and on the Boards of ANZ New Zealand and Air New Zealand. Alison's former board appointments include Kiwibank, Wellington Airport, Vero Insurance, NZX and Spark. Prior to becoming a professional director, Alison had a career in finance and treasury, working in Sydney, Hong Kong, Tokyo and London.

Alison Gerry


Jon is currently a director of Sharesies, Trade Me, My Food Bag, Contact Energy, and Mitre 10. He previously served as a director at NZX. Prior to becoming a professional director, Jon spent 15 years at Trade Me, including 10 years as CEO.

Jon Macdonald


As well as being a Board Advisor and Independent Director for Sharesies, Kirsty is also a director of Infratil and Senior Advisor to Montarne, providing expert capital markets advice. She previously served as a member of the board of advisors for BBRC World and as a Guardians Board Member of the NZ Super Fund.

Kirsty Mactaggart


Alison, Jon and Kirsty are part of the wider Sharesies Board and will be overseeing governance of Orchestra and Sharesies.

The team.

Our passionate team has years of experience in creating and running successful businesses. More than that, they enjoy seeing other businesses thrive.

Luke has many years of experience working in corporate strategy & commercial operations roles with companies like Xero and Westpac. His aim at work is to combine clarity of direction and strong execution as a way of serving the people within the company, customers and society more broadly.

Luke Smith

Chief Executive Officer

Renee has over fifteen years of experience working with large and small global technology companies, planning and executing growth strategies to help companies scale. You’ll find Renee hanging with her young family outside of work, taking road trips around the country and dipping in the ocean year-round.

Renee Jameson

Chief Marketing Officer

Matt has been working with full stack software and infrastructure for over a decade in everything from enterprise to day zero startups, and sees his mission in life to make software easy to develop and hard to break. When not working you'll find him mountain biking or kite surfing.

Matt Whittaker

Chief Technology Officer

Alison has the amazing ability to streamline and add order to any operational process. She has worked for a number of growing companies including Neighbourly.co.nz on sales operations and digital product delivery.

Alison Perkins

Founder & Client Success Director

Coming to Orchestra from a background of sales and business management in the Tourism industry, Keegan has international exposure in multiple fields.

Keegan Vivian-Greer

Director of Sales

Bradley has worked for a number of local companies as a back-end tech lead and full stack developer. He chose development as a career, because he loves seeing dreams manifest into reality.

Bradley Wong

Senior Engineer

Having spent the last few years working in legal litigation and commerce, Eban joins us as an avid problem solver who is passionate about helping people and their businesses do more.

Eban Jaquet

Customer Success Specialist

As a well-rounded product guru, Liz has split her career between front and back-end engineering, and user experience research and design. She's super passionate about building accessible, user-friendly experiences.

Liz Alonzi

Product Lead

Madeline has a passion for systems thinking, optimising processes and a deep empathy for our clients. In her downtime she is either on the ocean (boating), under it (diving) or tending to her giant urban veggie garden with her daughter.

Madeline Seaman

Senior Customer Support Specialist